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Setting business objectives
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Alumni e-communications overview
Setting business objectives
Metrics and measures of success
Staffing and budget considerations
Content management
Google and Microsoft enter the market
Email and enewsletters
Using RSS
Blogs
Social networks
Videos and podcasts
Volunteer tools
Polls and surveys
Online giving
Alumni in Second Life
Games
Appendix: Useful people, blogs, resources
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(Uncategorized)
