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Alumni e-communications
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May 16 2007, 2:08 PM EDT
atiedemann
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Email based surveys hosted on secure websites have been popular since the late 1990s, but their success rate lately is on the wane. Too much email; too little time. What is the next generation of polling and survey techniques and how do they add value?
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May 16 2007, 1:55 PM EDT
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Alumni e-communications overview
Setting business objectives
Metrics and measures of success
Staffing and budget considerations
Content management
Google and Microsoft enter the market
Email and enewsletters
Using RSS
Blogs
Social networks
Videos and podcasts
Volunteer tools
Polls and surveys
Online giving
Alumni in Second Life
Games
Appendix: Useful people, blogs, resources
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