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| Version | User | Scope of changes |
|---|---|---|
| Nov 18 2007, 6:37 AM EST (current) | DPhilabaum | 129 words added |
| May 17 2007, 12:11 PM EDT | atiedemann |
Changes
Key: Additions Deletions
Best practices and general thoughts on using the Internet within an alumni communications program
Let's start analyzing our online stats so we have something to take to management so we can get more funding and stafffing. Numbers drive funding. You need to have 80 percent of your alumni registered in your online community. The only way to get there is to begin to set goals, benchmarks and track your numbers. Let's build out what we need to track.....
Percent of alumni registered, this to last year.
Number of email addresses NOT registered
Total unique visitors per month
Average stay
Average visit per alumni per year
Number of pages viewed
Total data updates
Percent of millenials registered
Number of resumes posted
Number of jobs listed
Total online contributions
Ave contribution per registered alum
Total broadcast emails sent
Percent bounced emails
Average click through rate
Let's start analyzing our online stats so we have something to take to management so we can get more funding and stafffing. Numbers drive funding. You need to have 80 percent of your alumni registered in your online community. The only way to get there is to begin to set goals, benchmarks and track your numbers. Let's build out what we need to track.....
Percent of alumni registered, this to last year.
Number of email addresses NOT registered
Total unique visitors per month
Average stay
Average visit per alumni per year
Number of pages viewed
Total data updates
Percent of millenials registered
Number of resumes posted
Number of jobs listed
Total online contributions
Ave contribution per registered alum
Total broadcast emails sent
Percent bounced emails
Average click through rate
