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Alumni e-communications
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Appendix: Useful people, blogs, resources
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Alumni e-communications overview
Setting business objectives
Metrics and measures of success
Staffing and budget considerations
Content management
Google and Microsoft enter the market
Email and enewsletters
Using RSS
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Social networks
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Volunteer tools
Polls and surveys
Online giving
Alumni in Second Life
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Appendix: Useful people, blogs, resources
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